A number of online startups experience one common problem of attracting more visitors onto their websites. Obviously, the number of hits and visit on your website genuinely matters for your online business because if you are not getting any traffic you are not making any sales. And the sad part is without any traffic you cannot test your sales process. In this article I will discuss some common online strategies used by startups to improve their online visibility and generate more traffic to their websites.
If you are a start business, you must have a marketing budget. The first and the most reliable approach is to buy traffic through Pay-per-click Search Engine. PPC search engines work like auctions. You can bid for top ranked position against a set of your desired keywords. What’s important is you invest systematically and not spend aimlessly. Yahoo Search Marketing is a good PPC Search Engine to get started with. Aim for the top 3 listings as it covers approximately 80% of the internet users on Yahoo, AltaVista, MSN, AlltheWeb & InfoSpace.
Also, aim for more refined and targeted keywords, like you shouldn’t bid for “watch”, but “men chronograph watch” to attract more potential purchasers. One best way to research targeted keywords and attract good number of visitors at minimal cost is to use a keyword planner tool like Google AdWord’s Keyword Tool.
Once you have some traffic on your website you can test its performance in terms of its content, display layout, navigation, lead acquisition and order process. This is a good time to assess the response of your visitors and make improvements to aim for a bulk of website traffic. PPC adverting is the fastest way to increase web traffic by initiating a PCC campaign on a larger scale. Some good PCC Search Engines to start with are Enhance Interactive, Kanoodle, Look Smart, and obviously Google AdWords.
Now that you have invested some money on PPC Search Engines, it’s time to spend some time and effort on organic search and directories like Google and Yahoo. The best way to do this is to get a competitive ranking against your best keywords. So, the first thing you got to do is to submit your website to these search engines. The better you provide the details about your business or your website to these search engines the better chances you have to get your website crawled and indexed in search results. Every engine has a different requirement for site submission so make sure your go through their guideline that you’ll have a better chance of getting a good listing.
You didn’t mind picking fee samples on your last grocery visit. Same thing works on the internet, as long people don’t find it offensive, obnoxious, inappropriate or selling. Offering free quality content is yet another strategy to improve your site traffic. However, there are a few things you need to consider; first, come up with hard-to-get information that justifies your position and add value to your article. Second, locate websites who will be interested in information you are sharing, and finally, finish your article with a small paragraph about your or your business with a link of your website. A well-written article can generate tons of traffic without any cost. Another approach is to give your article to free content websites like EzineArticles and FreeSticky.
Encouraging others to spread information about your business or website comes under the umbrella of viral marketing. Once your message is successfully viral on the internet you can expect a truckload of traffic on your website. There may be many approaches to start a viral marketing but do not expect your audience to spend money on whatever you’re promoting. This may include writing free articles as discussed above, offering product demos, free trails, discount on referrals, and online affiliations. Online affiliate program is a good way to boost your web traffic. Find out top ranked websites to market your website against a set commission. You’ll only have to pay on a confirmed sale so you are not at risk of paying from your own pocket. So, motivate your affiliate by paying 50 to 60 percent of your sale profit, track the traffic and sales of your affiliate using a software so you know what to pay them, provide tools and resources to your affiliates, like links, ad banners and emails etc., look for more websites that target your market and encourage them for affiliations.
Email Marketing is a proven way to increase on-site traffic as long as you plan your email marketing strategy and you know your audience well enough to device something they might be interested in. If you have convinced your audience through your content, products, portfolio or services enough to drop a lead on your website make sure you have all the details to follow them back like name and emails address. Therefore, a simple lead form on your website will help you get your desired information and store it in a database for you to track. Email newsletters, promotion offers, discount schemes and coupons to engage your prospects.
Though I’ve covered various approaches in this article to lead more web traffic it is important that you thrive with one to two that suits your business and target audience. Find out what works for you and your customers and step on.