Instagram for Business: not something new but definitely crucial

Instagram for Businesses

Advertising on Instagram picked pace for businesses in the recent past allowing them to showcase their products or portfolios with their customers all over the world. What makes Instagram different from other social media networks is rather than status, captions, hashtags or links the very first thing your users will observe is an image. So, the saying “a picture worth a thousand words” proves to be true on Instagram. Business can communicate with their customers more effectively via image or a photograph of their product, business, office or even people to build a brand and improve awareness. Once you learn how to advertise on Instagram, the second the thing that matters is how you plan to go about it. However, in this write-up I’ll discuss some techniques for new businesses to build engagement on Instagram.

Your Instagram profile is your shop window so make sure your share only the best images of your products, portfolio, business or anything you want to start building engagement with your audience. Unlike other social networks, with Instagram you can actually play with colors and catchy images to create an inviting environment. New Instagram profiles feature a rotating display of recent shares so make sure you are updating it regularly with appealing photographs. One important thing to consider here is the images you post on your profile should relate to your business or showcase your product, posting irrelevant photos on your company profile will lead you nowhere.

Having created an impressive profile it’s time you start building your fan following on Instagram. Compelling images will certainly get the attention of your customers on Instagram in a good way. The only thing that matters is how do you approach your audience and with what. I mean, you can try posting your product images but not to the extent that your viewers lose interest with the monotony of your posts. Come up with something different and exciting. For instance, the Billboard Magazine did a “Day in the Life” feature posting backstage images of One Direction that boost the number of likes and comments on their Instagram profile. You can do something like posting shot of people using your product and of course with a smile on their face.

Link your Facebook and Twitter with your Instagram profile. Whatever you post on Instagram should be shared on all social networks to increase engagement. Ask your Facebook and Twitter followers to follow you on Instagram. Social media is a two-way process you will have to like photos of your followers or add comments to build engagement. Initiating Instagram contest is another great way to build engagement with your followers. Conversely, online social media campaigns can be used for offline marketing event. For instance, you can run a best marketing event photograph contest where you may ask the contestants to post their best photograph and set a like poll, so whoever wins the contest will be offered a position of professional photographer at your company.

So, try something new every time, experiment and explore new opportunities to feature your brand or business on Instagram.



Shahrukh Saeed is a design savvy digital enthusiast focused to share latest tools, tricks & techniques of the web, digital marketing UX/UI & SEO with business startups and learn from experts in the field.


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