In order to get quality traffic to your website/blog and maintain a good search engine ranking it is important that you plan out your on-page and off-page SEO strategies. The number and quality of external websites that link back to your website is a major ranking factor for search engines. In this article I will discuss some important off-page SEO techniques to make your blog/website rank higher on search engines.
Social Media Profile
Create social media profiles of your blog/website on Facebook, Twitter, Instagram, Linkedin, Pinterest and Google Plus. Social media channels have better domain authority and higher page rank on search engines. Optimizing your social media presence with regular and relevant posts will help you yield quality web traffic. Apart from that if people like your page/post they share it with other which makes your content viral online and amplify SEO rankings.
Social bookmarking is one of the most effective off-page SEO strategies to rank your blog/website and get quality backlinks. Backlinks are external website links that lead back to your website. There are a number of social bookmarking websites with impressive page and domain authorities you should consider bookmarking your content with, like SlashDot, StumbleUpon, Digg, Reddit, Delicious, Tubmlr and Diggo to name the few.
Search Engine Submission
Submitting your website/blog on search engines like Google, Bing, Yahoo and MSN, will make you visible in their search results. Though, site submissions are not very quick in ranking your website, but if you do it right you can see a certain increase in web traffic over time. Websites like Pinger, Pingomatic, Twingly, Feedster and many others allow you to submit your article/page on all search engines without any trouble.
Submitting content on blog directories is believed to be an effective but time taking SEO strategy by most experts. All you have to do is give your URL, title and description to directories like boingboing.net, 1abc.org, blog-search.com, blogtopsites, as they can potentially improve your site ranking.
Article/Press Release Submissions
High quality, keyword rich content that links back to your website will drive fruitful results for your search engine rankings. If you are writing something interesting and submit your articles on directories like EzineArticles, NewsVine, HubPages and PRWeb, PRlog, OnlinePRNEws for press releases chances are good for you. However, it takes a while for articles/press releases to get published on these sites, but it can boost your backlinks like anything.
Questions/ Answers Website
One common practice is participating in question/answer sites for link building. Websites like Quora and Yahoo Answers are more likely to improve you website ranking. The most important thing to consider is you respond questions relevant to your niche. Answering community member questions impressively might encourage them to subscribe to website/blog newsletter.
There may be other off-page SEO strategies you can plan out; make sure whatever you do is relevant to your website/blog and you are not spamming your links on the web. Off-page SEO will not only increase your web audience but improve your overall search engine ranking.