Predictable Web Trends of 2016: User Experience is the key

It’s a common practice now to use smartphones for web browsing which people hadn’t through about just a decade ago. With the advent of technology user expectations and behaviors have been changed over the web. For instance, over 70% of all web searches are made using a mobile device, smartphones or tablets, which makes it a daunting task for web developers to meet multiplatform challenges. We’re entering into 2016 in a matter of weeks, and this is a great time of the year to look into the future of web and what it mean for users, their experience as well as for web developers. In this article I’ll discuss some important trends of the future of web development.


Mobile-Friendly/ Responsive Websites

We see regular system update notifications on our iOS and Android devices as the teams are constantly working to improve user experience on mobile devices. Not long ago web developers had to deal with the trouble of creating two separate website versions for desktop and mobiles. Responsive web designs have made life easier for web developers. A responsive layout simply divides your webpage into flexible columns, so whenever a website is viewed on a mobile device like smartphone or tablet the webpage vertically arrange its content for simplified user interface.


Responsive Website


However, responsive website designs are not limited to enrich user experience only, but some recent Google algorithm updates indicate that having a responsive website will have a significant impact on website ranking in search result. Since early 2015, Google attributes less value to websites that are not mobile responsive making it a fundamental part of future web development.


Use of High-Definition Backgrounds

Web developers are taking HD to the next level by using catchy images for backgrounds that cover the entire screen, so don’t be surprise if you see web design uniformity in 2016.One important aspect of using attractive images for background is that it creates a better user experience, because, according to experts, users are more inclined to see an images rather than reading text on the website header. HD images allow users to observe even the minor details or textures that grab their attention and make a good first impression.


HD Backgrounds


Similarly, we have seen video clips on background that tells a story or conveys a message to the viewers. One of the first to take advantage of video background were actually move websites that share a clip form the movie to build user interest. We are moving towards more interactive websites and the use of HD images and videos for background has become a common practice for web developers with which websites will continue to look similar and designers will have to work out way to make their website really stand out.


Content is the King, only when it Make some Sense

You can expect to see some logical content on the web in 2016. We’ve gone through the trouble of filtering search results against a common question and still couldn’t find some relevant information. Google has tighten up its policy on search keyword and the content is now been evaluated on the basis of its relevancy and quality. Search engines will now intuit not just the meaning but intent behind the content placed on a website.

For web developers it is important to reconsider their content strategy and place cutting-edge content on their website that makes more sense to their users and enrich their web experience. Rather than injecting keyword senselessly it is important that you provide accurate and to-the-point information.


Shahrukh Saeed is a design savvy digital enthusiast focused to share latest tools, tricks & techniques of the web, digital marketing UX/UI & SEO with business startups and learn from experts in the field.


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