Advertising on Twitter: A Marketer’s Guide for the Holiday Season

Twitter Advertising1

With Christmas just around the corner, Twitter is seen by experts as the best available social media advertising tool for marketers to reach their target audience. What makes Twitter the best is the richness of data and insight on the audience which other platforms fail to offer. In comparison with Facebook, Twitter is an open social network and its users have a public profile, so whatever they tweet is publicly available.

On the other hand, Twitter offers great segmentation and targeting options to the marketers. With Twitter Insights you can obviously get details on your audience demographics, language or location, but more importantly you can see what people say about you. This way you can segment the audience on the basis of their conversations about your brand, your competitors or on the basis of their views on a certain topic. Secondly, when advertising on Twitter, Promoted Tweets help you reach a wider group of audience or spark engagement with existing followers. The better you understand your audience the better you’d be able to devise marketing strategies that work for you. Following are some important strategies you can use on Twitter to make the most out of Holiday Season.


Twitter Advertising


Using Promotional Videos

When it comes to driving sales through social media audience purchase intent increases by 17% if they watch a promoted video on their timeline. So, using a video on social media is a viable option if you are planning to build engagement on Holiday season. Use a catchy thumbnail and align your broadcast media with Twitter TV targeting feature.


Direct Response Tweets

You can drive potential web traffic, encourage audience to make online purchases or get email signups through direct response campaigns. If your tweet appears of their newsfeed with a direct call-to-action like ‘Read More’ or ‘Shop Now’, chances are good for you to get an immediate response from potential buyers.


Event Targeting Campaign

Marketers can boost the number of audience or participant if they sync their marketing efforts with a major event people are tweeting about. Relevant Hashtags, scheduling promoted tweet and event targeting campaigns can size up your audience and improve your chances of better conversion rate.


Optimize your Campaign for Mobile Devices

People browse through featured deals and offers on mobile devices. Research indicates that more than 47% of retail shoppers use mobile devices before they make purchase from a retail store. Marketing for Holiday season, make sure you test your campaigns separately on the desktop and mobile before launch.


Respond to your Customer Queries

The most important aspect of running a successful campaign is you connect with your customers directly. According to Twitter over 90% of all users who receive a response are more inclined towards the brand. The point is that you keep a good watch on your customers’ behavior, their purchase decisions or shopping experiences and where they share it. If you receive a good response from your customer, thank them, alternatively when there’s any problem reach out to help.



Shahrukh Saeed is a design savvy digital enthusiast focused to share latest tools, tricks & techniques of the web, digital marketing UX/UI & SEO with business startups and learn from experts in the field.

One Comment

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