Last year 90% of total holiday purchases were made at retail stores, where 56% of these sales were triggered by smartphones. Instead of going to retail outlets to find attractive holiday deals, shoppers prefer to use their smartphones that instantly displays a great number of featured sale options available through social media. Shoppers go to social media to find inspiration for their purchases and which is why Facebook and Pinterest has been rated on top for influencing purchases for holidays.
The trend is expected to grow in 2016, so it is becoming critically important for businesses to work on their social media strategy, drive discovery, influence purchases and eventually improve sales. So, if you haven’t worked on your social media for Christmas and New Year, here are some tips and tricks to improve your online visibility and social media brand image.
Customize your Cover Photos & Display Images
Your business profile on platforms like Facebook or Twitter is your showcase to most of your customers online. Updating your cover photos and display pictures for Christmas and New Year will connect your customers to the Holiday Season. Imagine the cover photo as your billboard and think about what you would want your customers to know, are there any special deals, offers, discounts, coupons or anything else you wish to share.
Businesses normally use their brand logo for display images on social media; similarly, you can update your business logo on holiday theme which is a common practice for most. If you’re using relevant hashtags to promote Christmas Sales on Twitter, for instance, you can display these tags in cover photo on various channels to engage a larger audience. It is important to use more generic hashtags like #Christmas2015 and #Wishlist2015 or you can create some on your own to promote your Holiday marketing campaign.
Christmas Offers is What Everybody wants to See
Christmas is a great time of the year for retailers and business to boost up their sales; so much so most retailers make up to 20% of their annual sale in the season. The reason, there are discounts everywhere and people are ready to purchase anything which says 50% off, limited time offer, one day only, buy-one-get-one free, holiday coupons, just 2 days left or special discounts etc. Consider making some Christmas offers on your product or services and promote it on social media.
Another smart way to promote Christmas offers is by offer free shipping on Christmas, like Amazon offer free shipping on December 18th which adds up a good sum to their overall sales. Free Shipping is a great way to influence people to make online purchases.
Christmas is All about Caring & Sharing the Joy
Engage you audience with your posts on Christmas is a good alternative of hardcore selling. For instance, if you are an interior decorator you can share some make-it-yourself decors or waste-make techniques with your audience. Alternatively, if you are into confectionery business you can share your best recipes for business and encourage users to comment or post their best recipes.
Tips and tricks to wrap Christmas presents or design hand-made greeting cards is another great way to build social engagement on Christmas. People are more likely to remember useful information they grasp from your page than your discount offers that numerous others like you are promoting.
Winning & Giving is What Makes Christmas So Special
Whether you planning a Christmas campaign on Facebook, Twitter, Instagram or any other social network, running a contest is always a good strategy to engage mass audience. You may ask your customers to share, like or comment on your posts. For instance, you can ask people to post their best recipe for Christmas on your post and the entry that hits most like or comments will get a prize. Similarly, you can ask people to post their selfies along with something great they did on Christmas, while using your Hashtags to track them back for a prize.
You wouldn’t mind something for free, so does your customers. Christmas is time of the year to show your customers that you care for them by offering something valuable for free. It could be anything from Christmas giveaways to gift vouchers. The idea is to identify what value to your customers.
Shout-Out to all Customers on Social Media
Design your content strategy to communicate discounts, deals or offer to your customers on all social media platforms. Design banners to share on Facebook, Twitter, Instagram, Pinterest and synchronize your brand image over all channels. Ad banners have no limitation of content or size so you can easily design banner that efficiently communicate your Christmas and New Year offers. An ideal banner will have a 20:80 ratio of text to image, make sure you are using catchy and relevant images.
Also, it is not necessary to use images on Christmas theme rather you should focus on the product you are selling. Think about your audience and what do they expect to see on social media. If you hit the right target you can make some good cash in the Holiday season.