The success of your online business largely depends upon the number of sign-ups from potential customers whether it is for a free newsletter or a paid subscription. User sign ups on your website are conversions, which means the content and information on your landing page has convinced the users enough that they ready to try your product/service or whatever you are offering. However, signing up on a website is a big commitment for most users; some are cynical to share their personal information while others don’t sign up simply to avoid hacks and spams.
There are a number of ways with which you can increase the number of sign-ups on your website and improve your conversion rate. Two most important things to consider are 1) is it easy for your target users to sign up on your website, and 2) does it give a better reason to sign up. In this article I will discuss some simple things you can do on your website to increase your sign-ups.
1. Something in Return
No matter if you are offering a free sign up or paid subscription, adding an incentive will increase your chances of getting the job done. People don’t mind getting something for free, like you can add a free e-book, call assistance, email consultation or even whitepaper for subscribers. Businesses that sell paid subscription usually offer a free month or free update to get user’s attention. Incentives make sense if you are selling a product or service, for instance, you can offer a free trail to founding members and early adopters.
2. Simplifying the Sign-up Process
A lengthy and complicated sign-up form is one reason people are signing up on your landing page. No matter how attractive are your incentives, but if your sign-up process is too lengthy or complex users will avoid signing up on the website. The idea is to extract the most relevant information from potential customers by using as fewer fields as possible. Ideally, businesses opt for customer name, email, phone (in some instances), and details of the service required in their sign-up forms so it is easier for them to follow-up with their customers.
3. Call-to-Action is Crucial
Call-to-Action or CTA on your landing page is the first point of interaction for the users. If you succeed in impressing your audience with sparkling offers, catchy images and appealing content, the next thing users will try to connect with you, this is where CTA matters. A CTA could be anything from buttons to anchor links that drives the user’s attention to make a move. Call-to-actions apparently obvious on the landing page are more noticeable and get the attention of your audience. The trick is to make sure your CTA doesn’t blend in with the background color or it’s not identical with other buttons.
4. Using Pop-up Forms
Using a pop-up form is a good idea, as it creates an impression that signing up is no big deal and users don’t even have to leave the homepage to do it. According to various studies pop-up forms are 50% more efficient in getting conversions than those which lead to a different page altogether. From the perspective of user-ease pop-up forms are rated better by experts, because users don’t have to look for the form on the page they may simply click on the button saying “Register Now” or “Signup Now” and form pops up on the screen so they can focus on the offer and provide the information it requires.
5. Offer a Guarantee
A call-to-action saying, “Get a guaranteed response from our experts with an hour”, has a greater potential to get immediate user response than an overused cliché. A Guarantee wins the audience trust and drive action better than anything else. People are attracted to refund offers and money back guarantees because they see much lesser risk in trying something new. Another way to encourage user sign-ups is to guarantee that the information they have provided will not be shared with, sold to, or reused by anyone.