According to Business News Daily more than 30% of all consumers make an online purchase at least once a week, this was only in 2015, the trend has grown stupendously since then and is expected to increase in coming years. The growth in ecommerce consumption has led to an increase in competition for e-merchants. There may be a number of factors to consider when competing in such a diverse framework, but what we are going to look at is the design trends for ecommerce websites that will enrich user experiences and help businesses stay ahead for their competitors.
Following are some important leanings predicted by experts intended to enrich user’s experience, bring products into limelight and turn visitors into loyal customers in 2016.
Parallax Layer Effect
Introduced in 2011 and became popular in 2013 when Apple used parallax layers on their website. Parallax effect is simple technique which allows horizontal and vertical layer movements at different pace when a user scrolls downs a webpage, this creates a 3D effect and adds a bit more depth to images used on page. There are number of websites using parallax effect with ecommerce sites as no exception. Parallax effect enriches user experience and improves product display.
- Parallax effect allows 360° view of some products which increase user interaction, so they may have a good look at whatever they intend to purchase by a simple mouse scroll.
- With multiple layers opening on scroll you can actually display a lot of content without having the fear of having it cluttered and messy. More product detail builds user interest and helps SEO.
- CTAs will definitely catch the eye of your visitors when they pop on the screen or slide open when visitors scroll down a page.
Gone are the days when putting a lot of information, products, deals and promotion offers on your ecommerce homepage attracted a great deal of customers. “Less is more” is the new code for making your site more user-friendly and neat. Flat design discourages using gradients, bevels, drop shadows or even the slightest element that which adds an illusion of depth in the page, and focuses on sufficient white space on the page with bold sans serif font style, bold colors, use of icons and large CTAs.
- Flat design improves product visibility without using graphical enhancements. Simplicity and clarity makes sure your customers are not distracted from your merchandise.
- Without heavy graphics the site is lightweight and loads up fast. Pages that have a faster loading time are ranked higher by search engines.
- With ample white space and clear product images make the flat interfaces browser compatible and easily scalable on mobile devices.
With a lot of emphasis on flat design the use of custom illustrations and hand drawn stickers has been a hit in the recent past and is expected to pick pace in coming years. Using illustrations is a great way to connect your customers to your brand by simply adding a character or tell a story about what you do. Online businesses also use custom illustrated icons in their navigation tabs to add uniqueness and distinguish themselves from what their competitors are doing.
- Illustrations increases brand visibility and builds credibility. Custom character illustrations makes visitor familiar with the brand, take MS Office Paper Pin as an example.
- User experience is genuinely improved with illustrations. Descriptive information, to-do steps, procedures, stats and data is aesthetically organized by using a well-illustrated infographic.
- Custom illustrations help users to easily recognize your brand and distinguish it from that of your competitors.
Delayed Page Loading
More than 55% of all visitors spend less than 15 seconds on a website. Users normally open various browser tabs to find the information they are looking for and quickly switch tabs if they couldn’t find anything of interest. If visitors on your ecommerce site had to wait for the homepage content to load, chances are they might move to a different tab. Lazy load renders user interface elements on the page when a user reaches them while scrolling and saves them from waiting for the entire page to load.
- Page loads up fast with lazy load which increase your customer retention rate.
- As the page loads in sections, the products appear a lot quicker for the viewers.
- Weather used on the homepage or the product pages lazy load is a great way to bring your call-to-action buttons into user’s attention.
Finally, Keep a Good Eye on your Web Statistics
The success of your ecommerce website is mainly about how visitors interact, respond and perform a certain action on page, which is of course a determinant of their overall experience right from when they land onto your homepage to end up paying for your products on the checkout screen. Which is why improving your on-page is pointless without having a keen look at your site statistics. Statistics like number of daily new visitors, sources of your site traffic, bounce rate, page-exit rate, conversion rate, sessions and average session duration will give you quite enough to understand your visitors.