Project Management Tools for Digital Agencies to Optimize Workplace Efficiency

Best Project Management Tools for Digital Agencies to Optimize Workplace Efficiency

While working in an agile digital environment things that matter the most for project managers is getting the job done on time, with the allocated resources, and within the stipulated budget. However, in numerous instances, achieving these milestones on a project checklist seems rather impossible without a properly streamlined plan. Thanks to technology, we now have a number of apps that make life easier for us project managers. But finding one or more accurately settling to one that is user-friendly, easy to manage and geared up to amplify business operations is what worth investing in.

As one can imagine most of these applications are focused to make a project run smoothly, keep close contact with the team members and track activities to gauge the overall progress. However, each application has some individual specialties and capabilities to facilitate managers in every phase of the project from bug management to team collaboration to issue tracking and video conferencing. Following are some useful project management apps that I am going to discuss that will improve work efficiency and assist project planning and execution.


Project Management Tools


Basecamp is considered as the most efficient team collaboration and project management platform. There isn’t much you can’t do using this application. A whole bunch of features like message boards, project overviews, to-do lists, time-tracking, commenting, milestones, and with upgraded versions you can send/receive invoices, direct messages and can manage unlimited number of projects. This app is ideal for general project management irrespective the team size and provide a good communication platform for collaboration.



Launched in 2007, ActiveCollab claims over 10,000 customers including some big names like Stanford University, Adobe and BBC. The app is available in both self-hosted and web-based versions. ActiveCollab is integrated with Xero for invoicing and time tracking. It operates much like an online forum, only the difference being that it is designed for team collaboration and keeping on top of projects. For just $25 a month the app offers 5GB of storage for 5 users and unlimited projects. The feature that makes it different from other apps is you can get the self-hosted version of this app and upload it on your server so you can customize it as per your requirement.



Not specifically a project management app, but this is a great tool for web designers in managing and planning the navigation when working on a new website. Web designers are constantly faced with the problem of managing site navigations especially when working on an ecommerce website with numerous pages. Using Jumpchart it’s easy to make mockups by simply drag and drop option, meanwhile collaborating with the team and keep a track of outlined tasks in the comments.


With over 75,000 customers, Proofhub is the biggest project management app in terms of huge clientele, with NASA, Walt Disney and TripAdvisor to top the list. Proofhub offer a vast range of innovative features that you cannot find anywhere else. Unlike other apps listed here, Proofhub offers a “note” feature where user can gather information and use it like Evernote notebook. Account personalization and detailed reporting features make this app a marvel, especially “Casper mode” that protects team communication/information from clients.



Worksection works on the idea of having all your project management tools on one dashboard. There is a lot of information with numerous features which makes this app a little complex to use. However, different sections allow users to segment and focus on their tasks at hand from project management to business planning and even file management. More than 12,000 teams use Worksection including MTV, Burda & Hyundai to name a few. Through the free version allows managing only 2 active projects, a schedule calendar and file storage of just 50MB, but the plan start from $25 which open up numerous workable features.


Additional Tools

One of the biggest problems that project managers face during project execution and testing phase is bug tracking and problem identification. Following are some efficient tools which cater to these needs.



16Bugs is an ideal bug tracking and ticketing tool with user-friendly interface to address project issues at hand. Color-coded information makes it easier to differentiate updates, close tickets and comments. From single account you can track your activities on the network from companies you own, to assigned bugs and sent form resolution. It’s easy to install and simple to use, two-way email integration allow efficient and effective collaboration with team members.



JIRA offers everything you need to track project bugs and identify issues. Though the app offers a number of features but by simply adding a few plugins you can increase its efficiency to 100%. Advanced reporting features, workflow mapping and customizable features make this app worthwhile. Using JIRA you can plan and distribute your task responsibilities, track and prioritize assigned tasks, check the information that you have is always accurate and updated, and improve team performance based on real-time visual data.


Looking Forward

From initial discussions, to delivering the final product, there are a number of tools which can all play a part in helping digital project manager to do their job. And we witness the kickoff of cloud computing and Saas, we look forward to the future of many more to come!



Shahrukh Saeed is a design savvy digital enthusiast focused to share latest tools, tricks & techniques of the web, digital marketing UX/UI & SEO with business startups and learn from experts in the field.

One Comment

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