10 Digital Marketing Mistakes Every Marketer Should Avoid

10 Digital Marketing Don’ts Every Marketer Should Avoid

Even the most carefully designed digital marketing campaigns fail to achieve desired results due to negligence, imprudence or simply human error. A digital marketer cannot guarantee his campaign success by investing a good sum of money, but learning from mistakes… Continue Reading

How to Measure your Email Campaign Success with Google Analytics

How to Measure your Email Campaign Success with Google Analytics

Running a successful email marketing campaign depends on proper tracking and analysis. I mean, you may know your open and click-through rates using email marketing platforms like MailChimp, Campaigner, Emma or Campaign Monitor. However, you cannot measure the number of… Continue Reading