3 Proven Digital Marketing Strategies to Improve Engagement & Add Value

3 Proven Digital Marketing Strategies to Improve Engagement & Add Value

Businesses nowadays measure the success of their online marketing efforts in terms of conversion rate or goal completion in Google Analytics. Whenever a user signs up for the newsletter, requests an online quotation, makes an online purchase or takes a… Continue Reading

10 Digital Marketing Mistakes Every Marketer Should Avoid

10 Digital Marketing Don’ts Every Marketer Should Avoid

Even the most carefully designed digital marketing campaigns fail to achieve desired results due to negligence, imprudence or simply human error. A digital marketer cannot guarantee his campaign success by investing a good sum of money, but learning from mistakes… Continue Reading

How to Measure your Email Campaign Success with Google Analytics

How to Measure your Email Campaign Success with Google Analytics

Running a successful email marketing campaign depends on proper tracking and analysis. I mean, you may know your open and click-through rates using email marketing platforms like MailChimp, Campaigner, Emma or Campaign Monitor. However, you cannot measure the number of… Continue Reading

Google Analytics Custom Reports Used by Experts for Business

Google Analytics Custom Reports Used by Experts for Business

Integrating Google Analytics on your website is a great way to analyze your traffic sources, user behavior and insights, like how much time they are spending on a certain page, what’s their geographical location, demographics, and measure your performance against… Continue Reading

Using Application Programming Interfaces (API’s) & Why are they Important

Using Application Programming Interfaces (API’s) & Why are they Important

With the advent of technology users are becoming smarter, and therefore, it is essential for marketers to keep up with them. Businesses nowadays are focusing on keeping their customers engaged with their brand more than ever, and one important approach is Application Programming… Continue Reading