Leads generation for a B2B platform is still more of a trial and error thing for marketers than definite proven strategies. Sometimes something that works for a particular business in a given scenario, fails for other businesses in a similar… Continue Reading
As per July 2015 there were over 1.5 million downloadable applications in App Store and the number is expected to increase incredibly in 2016. Imagine a world where there are only 500 applications to compete with, sounds fascinating? Well this… Continue Reading
Even the most carefully designed digital marketing campaigns fail to achieve desired results due to negligence, imprudence or simply human error. A digital marketer cannot guarantee his campaign success by investing a good sum of money, but learning from mistakes… Continue Reading
Last year 90% of total holiday purchases were made at retail stores, where 56% of these sales were triggered by smartphones. Instead of going to retail outlets to find attractive holiday deals, shoppers prefer to use their smartphones that instantly displays… Continue Reading